Effectiveness of OOH Campaigns

22 October 2020
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Take Notice Of These Large OOH Ads

With out of home advertising, OOH ads are difficult to avoid, and they can have a significant impact on consumers due to their size and contrast to the real-world environment.

One study found that consumers are 48% more likely to interact with a digital ad after being exposed to an OOH ad first. The reason that advertisers love OOH advertising is due to the potential impact that it can have on consumers. They take notice of these large OOH ads.

What This Means For You As A Client

More brand exposure

Increase in Enquiries

Clients tending to call you first as your brand is exposed more in high traffic locations

Building trust with potential clients in your field

Growth

Capturing your Audience

Be sure to use compelling imagery or graphics so that your ads appear attractive and appealing. Make use of your unique images to grab the attention of the passerby. If your ad's graphic is text-based, play with the font size, style, and colour to leave a positive and long-lasting impact on viewers.

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